Hello cafe in Farringdon, round the corner from where I work, what’s that you say?
‘Good Hygiene Ensures Good Health’? Ah, well that’s good to know. Perhaps you could show me what healthful and gluten-free meals you serve?
Hmm, I see. Cheap, greasy fat-laden foods are not a contributing factor to good health then – only the hygiene? That’s lucky, otherwise you’d something of a weird and contradictory branding proposition.